At the end of the 1990s, the global entertainment industry was dominated by traditional models:movie theaters, broadcast television, cable networks, and physical video rental stores.Consumers adapted their habits to rigid schedules, late fees, and limited content availability. Inthis context, Netflix emerged as a small startup with a seemingly simple idea: making movieseasier to access for

Few brands in the world can claim to be as universally recognisable as Coca – Cola. From thebustling streets of New York to the remote villages of Nepal, the familiar red-and-white logo is asymbol that transcends language, culture and geography. But what allows Coca-Cola to speakevery language? The answer lies in a very careful and